Music, Mindset & Marketing

How To Release Your Single on Spotify in 2023

independent recording artists new music industry release your single 2023 spotify release Sep 08, 2023
Spotify Single Release in 2023

In an ever-evolving music industry, Spotify continues to be the most powerful platform for artists to share their music with the world.

In an ever-evolving music industry, Spotify continues to be the most powerful platform for artists to share their music with the world. 

If you're a pro singer or indie recording artist looking to release your single on Spotify in 2023, you've come to the right place! 

This 10 step guide will walk you through the process, from preparation to promotion, ensuring your music reaches its fullest potential on the streaming giant.


Step 1. Perfect Your Single

Before you even think about releasing your music on Spotify, make sure it's polished to perfection. This includes not only the recording quality but also the songwriting and production values. Take the time to fine-tune every aspect of your single to make it stand out in a competitive music landscape. 


Step 2. Get Your Music Ready for Streaming on Spotify 

Spotify has specific guidelines for music submission. Ensure your single meets these requirements in terms of format, quality, and metadata. Accurate metadata is crucial as it helps Spotify categorize your music correctly, making it easier for listeners to discover your single.  


Step 3. Create The Artwork

Your single's cover art is the first impression listeners will have. Invest some time or resources into creating eye-catching and memorable artwork that represents your music accurately.


Step 4. Set a Release Date 

Picking the right release date is crucial for generating a buzz and maximizing visibility. 

International release day is a Friday as it gives artists and labels a chance to view the metrics and promote the single over the weekend. Consider factors like holidays or trending events that could align with your music's theme.


Step 5. Distribute Your Music

To get your music on Spotify, you will need a music distributor. There are a number of popular choices but the main ones are TuneCore, DistroKid, and CD Baby. You should do some research and choose the one that best suits your needs. 


Step 6. Plan Your Promotion

This is the step that many artists seem to struggle with the most but don’t underestimate the importance of promotion. 

Use social media, emails, and even collaborations with other artists to help build anticipation for your release. Spotify also offers a playlist submission feature for consideration on official playlists, so take advantage of that.


Step 7. Engage with Your Audience 

Engage with your fans on Spotify by responding to comments and connecting with them on your social media channels such as Facebook, Instagram, YouTube & TikTok. Building a loyal fan base will help your music gain momentum.


Step 8. Monitor Your Progress

Register for Spotify for Artists as it provides valuable insights into your audience, streams, and playlists. Use these analytics to refine your strategy and reach a wider audience as you release further singles in the future. 


Step 9. Adapt and Evolve

The new music industry in 2023 is constantly changing. Stay updated on Spotify's latest features and music trends to keep your music relevant and engaging.


Step 10. Keep Releasing New Music

Consistency is key on Spotify. Keep the momentum going by regularly releasing new singles, EPs, or albums to maintain and grow your presence on the platform.



Releasing your single on Spotify in 2023 is an exciting journey, and with the right amount of preparation and promotion, you can make a significant impact. 

Remember that persistence and dedication are essential in building your music career, so stay committed to your craft, and success on Spotify will follow.



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