RESONATE:

Music, Mindset & Marketing

Part 5: Post-Release Strategy – How to Keep Momentum Going for 30 Days

#musicmarketingformusicians #musicpromotion #newmusicera #newmusicindustry #recordrelease #releasestrategy Jul 08, 2025
 

So, your single is out — congratulations!

But here’s the truth: most songs don’t fail because they’re bad.
They fail because artists stop promoting them after release day.

To grow streams, reach new fans, and build real career momentum, you need a clear 30-day post-release plan. Let’s break it down.


WEEK 1: KEEP THE HYPE GOING

Reshare fan content: Any stories, comments, or posts featuring your song - reshare and respond.

Behind-the-scenes post: Share how the song was made or what inspired it.

Lyric video or visualiser: Easy to make, perfect for YouTube or Instagram.

Call-to-action: “Add this to your playlist” and “tag a friend who needs to hear this.”

Goal: Keep your existing audience engaged and spark new interest.


WEEK 2: TELL YOUR STORY

Post about the message or meaning behind the lyrics.

Share a personal video talking about what this release means to you.

Fan reaction content: Repost or comment on how your fans are responding.

Mini performance: Perform an acoustic version, duet, or remix.

Goal: Build emotional connection and deepen fan loyalty.


WEEK 3: EXPAND YOUR REACH

Pitch to more playlists, blogs, and local radio if you haven’t already.

Collaborate: Go live with another artist or create a shared post or reel.

Engage in comments - don’t just post and ghost!

TikTok/Shorts: Create short-form video content around the hook, challenge, or theme of the track.

Goal: Reach people beyond your existing followers.


WEEK 4: WRAP-UP + NEXT STEP

Post stats and gratitude: Share streaming numbers, highlights, fan wins.

Ask fans for feedback: “What should I release next?”

Tease the next release or show what’s coming.

End with a bang: Do a live performance or fan Q&A.

Goal: Transition smoothly into your next phase while honouring the journey of this release.


Bonus Tips

Use scheduling tools (like Later, Buffer, or Meta Business Suite) to plan content in advance.

Keep all streaming links handy in your bio, website, and emails.

Track what works: Notice what kinds of content get the most engagement and do more of that.

 

Remember:

Music marketing is a marathon, not a sprint.

When you treat each single like a 30-day campaign, you’re not just building streams - you’re building a career.

If you need help with your next single release, Book in a FREE 1:1 discovery call with Tryfan Music.

Download The Recording Artist Toolkit to learn the 6 steps to success in today’s new music business.

 

Next up in Part 6:

“Measure What Matters – Tracking Your Progress & Planning Your Next Move”

LEARN THE 6 STEPS TO BECOME A SUCCESSFUL RECORDING ARTIST

Take your music career to the next level in 2025 in this step-by-step FREE guide.

We hate SPAM. We will never sell your information, for any reason.