Music, Mindset & Marketing

How to Release a Single in 2024 (The 12 Week Plan)

independentmusicrelease marketyourmusic musicmindsetmarketing musicreleasestrategy newmusicindustry recordingartists releaseyoursingle singersongwriter succeedinthenewmusicindustry Apr 15, 2024

In the dynamic landscape of the new music industry, releasing a single requires more than just talent and a good tune. With the advent of digital platforms and ever-changing algorithms, recording artists need a strategic approach to ensure their music reaches their fanbase effectively. 


If you're an emerging or established musician gearing up to release your latest single in 2024, here's a comprehensive 12-week plan tailored to help you navigate the complexities of today's music market, particularly in the UK and US.  


Week 1-3: Preparing Your Single


The first phase of releasing a single is crucial for setting the stage for success. Start by finalising your song selection. Ensure it aligns with your music brand, your story and resonates with your target audience. 


Next, invest time in high quality production. Whether you're recording at home or in a professional studio, prioritise sound quality.


Simultaneously, craft a compelling narrative around your single. What inspired it? What emotions does it evoke? Share sneak peeks on social media to build anticipation among your followers.


Week 4-6: Building Buzz


Now that your single is in its final stages, shift your focus to building anticipation. Create eye-catching promotional materials, including artwork, teaser videos, and behind-the-scenes footage. Engage with your audience by hosting live Q&A sessions or exclusive listening parties.


Leverage social media platforms to tease snippets of your single and interact with fans. Collaborate with influencers or other artists to expand your reach. Additionally, explore opportunities for press coverage to generate buzz outside your existing fan base.


Week 7-9: Pre-Save and Pre-Order Campaigns


As your release date approaches, initiate pre-save and pre-order campaigns. Encourage fans to pre-save your single on streaming platforms like Spotify or pre-order it on digital stores such as itunes. Offer exclusive incentives such as limited-edition merchandise or access to unreleased content for those who participate.


Maximise visibility by coordinating with streaming services and digital stores to feature your single on curated playlists or promotional banners. Utilise targeted advertising on social media to reach potential listeners who match your target demographic.


Week 10-11: Fine-Tuning Your Marketing Strategy


With two weeks left until the big release, fine-tune your marketing strategy based on early feedback and engagement. Analyse which promotional efforts are yielding the best results and double down on them. Adjust your messaging and content to maintain momentum leading up to the release.


Consider hosting a virtual launch event or countdown live stream to engage with your audience directly. Collaborate with local venues or online platforms to secure live performance opportunities or radio interviews to coincide with your release.


Week 12: Release Day and Beyond


Congratulations, it's release day! 


Ensure your single is available on all major streaming platforms and digital stores. Capitalise on the excitement by maintaining a strong online presence throughout the day. Thank your fans for their support and encourage them to share your music with their networks.


Monitor streaming and sales metrics to gauge the initial response to your single. Engage with listeners who are sharing feedback or streaming your music. Consider running contests or giveaways to sustain interest beyond the release day.




Releasing a single in 2024 demands a strategic and well-executed plan. By following this 12-week guide tailored to the UK and US market, you can maximise your chances of success. 


Remember, building a sustainable music career requires consistent effort and innovation. Stay adaptable, keep honing your craft, and most importantly, stay true to your artistic vision. 


Here's to a successful single release and many more milestones to come!


If you need help releasing and marketing your music in 2024 – get in touch with Tryfan Music and book in a FREE 15-minute discovery call.


You can also download The Recording Artist Toolkit to Learn the 6 Steps to Become a Successful

Recording Artist in 2024.



Take your music career to the next level in 2024 in this step-by-step FREE guide.

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