The new music industry is consistently changing, and singers, songwriters, and independent recording artists like you are finding it increasingly important to not only hone your musical craft but also to develop a broader range of professional skills.

At Tryfan Music, we understand the complexities and challenges that recording artists face today. Here’s a list of five key areas where artists should be expanding their professional experience:

1. Branding and Identity

Creating a strong personal brand is crucial for standing out in a crowded music scene. Your brand is the centrepiece of everything from your musical style and public persona to your visual aesthetics and how you communicate with your audience. Think of it as the narrative that ties your music, image, and values together, telling your story, one which resonates with your growing fanbase. Reflect on artists like David Bowie, a chameleonic image and a sound which has captivated generations, or Adele, whose soulful voice and relatable lyrics have created a distinctive brand. Developing a clear, consistent brand involves introspection and strategic planning, including the design of your logo, the theme of your website, and the tone of your social media presence.

2. Mastering Social Media

Social media isn’t just a platform for sharing content; it’s a powerful tool for building relationships with your fanbase and industry peers. Successful recording artists use platforms like Instagram, Twitter, and TikTok not just to post content but to engage in meaningful conversations, share behind-the-scenes glimpses of their life, and build a community around their music. It's about crafting stories that engage, involving audiences in your journey, using hashtags strategically, and understanding the algorithms to ensure your content reaches a wider audience. Consider how artists like Billie Eilish use their platforms to showcase their personality and connect
with fans on a personal level.

3. Musical Versatility

Exploring new genres and musical styles can invigorate your creativity and broaden your appeal. Today’s new music industry is rich with crossover artists who blend genres to create unique sounds, like the fusion of classical and pop by artists like Clean Bandit, or the way in which Ed Sheeran incorporates elements of folk, hip-hop, and pop into his music. Diversifying your musical repertoire can also open up new opportunities for valuable collaboration, performance, and recording, making you more adaptable and marketable as a recording artist.

4. Networking and Collaboration

Building a strong network within the music industry can propel your career in ways you might not anticipate. Networking is about more than just making connections; it's about fostering genuine relationships with people who share your passion and can offer support, advice, and opportunities. Attend industry events, join music forums, and engage with fellow musicians, artists, and industry professionals on social media. Collaborating with other artists can also expand your creative horizons and introduce your music to new audiences. Remember, collaboration is a two-way street that should benefit all parties involved.

5. Technological Proficiency

In today’s digital age, understanding the technology that powers the music industry is non-negotiable. From the basics of home recording setups to the complexities of music production software, staying ahead of technological advancements can really enhance your creative output. Learn the ins and outs of digital audio workstations (DAWs) like Ableton Live or FL Studio, explore new plugins and virtual instruments, and stay informed about the latest trends in music distribution and streaming platforms. Embracing technology not only improves the quality of your music but also empowers you to be more autonomous and innovative in your creative process.

Conclusion

As a recording artist, the journey of professional development is always ongoing. It’s about constantly seeking new ways to grow, adapt, and thrive in an industry that’s as dynamic as the art it produces. Whether it’s through strengthening your brand, leveraging social media, exploring new musical genres, networking with peers, or mastering the latest tech, each step you take is a move towards realising your full potential as a successful recording artist and full-time musician.

What strategies have you found effective in your professional development? Share your experiences and insights in the comments below. To find out how Tryfan Music can help you succeed in the new music industry and to learn the 6 Steps to Become A Successful Recording Artist in 2024, download The Recording Artist Toolkit.